This chapter introduces the concept of postmodernity as it relates to the tourism industry, and to tourism research. The aim is to offer students and academics interested in postmodern thinking for research and other purposes a synthesis of key themes and debates. Postmodern thinking can help us to critique tourism as a social and cultural practice using various philosophical approaches that have the roots in late-twentieth-century French philosophy. This chapter introduces and explores the concept of postmodernity before presenting a discussion of the key issues and debates that have shaped our understanding of it in tourism circles. It concludes by considering the application of postmodern thinking to contemporary tourism settings and tourism research.