Research Output

The Capital of Scotland, Edinburgh: out with the old, in with the new? Testing brand narrative of festivals in the festival city

Date:

10 January 2007
Publication Status:

Unpublished
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/4295006 <p>Robertson, M., Ali-Knight, J., & Anastasiadou, C. (2007, January). <i>The Capital of Scotland, Edinburgh: out with the old, in with the new? Testing brand narrative of festivals in the festival city</i>. Paper presented at Event Tourism: Enhancing Destinations and the Visitor Economy Conference, Bournemouth University, UK</p>

Citation

�鶹��

Robertson, M., Ali-Knight, J., & Anastasiadou, C. (2007, January). The Capital of Scotland, Edinburgh: out with the old, in with the new? Testing brand narrative of festivals in the festival city. Paper presented at Event Tourism: Enhancing Destinations and the Visitor Economy Conference, Bournemouth University, UK