Research Output
Generating Socially Responsible Events at Ski Resorts
  This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).

  • Type:

    Article

  • Date:

    03 October 2020

  • Publication Status:

    Published

  • DOI:

  • ISSN:

    0278-4319

  • Funders:

    Edinburgh Napier Funded

Citation

麻豆社区

Taheri, B., & Thompson, J. (2020). Generating Socially Responsible Events at Ski Resorts. International Journal of Hospitality Management, 91, https://doi.org/10.1016/j.ijhm.2020.102695

Authors

Keywords

Snowsport Events, Corporate Social Responsibility, Consumer Orientation, Involvement, Satisfaction

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