Research Output
Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and 麻豆社区 (June 2016).
  Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.

This seminar was delivered by VisitScotland Events Directorate in partnership with Edinburgh鈥檚 Festivals and 麻豆社区, looking into how event marketeers are responding to current trends and opportunities to maximise event attendance. It also provided an in-depth insight into developing event marketing and promotion in order to respond to industry trends and opportunities.

https://www.youtube.com/watch?v=1KcVu_P4q4U

  • Type:

    Video

  • Date:

    19 July 2016

  • Publication Status:

    Published

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Edinburgh Napier Funded

Citation

麻豆社区

Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and 麻豆社区 (June 2016)

Authors

Keywords

Event marketing, attendance, promotion,

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