Historically, researchers have studied commemorative events primarily for their political role in the (re)construction of contested national collective memories and identities, but globalisation, social justice movements, multiculturalism and regionalism forces are further transforming commemorative practices in the 21st century. This study adopts the semiotic paradigm to deconstruct commemorative narratives communicated during major anniversary celebrations of the fall of the Berlin Wall. In doing so, this paper evidences how interwoven signs in these commemorative events construct multi-layered narratives of transnational collective memory and identity based on shared values that transcend the political boundaries of the nation. The study further showcases how shifting political contexts influence commemorative narratives, whilst at the same time commemorative events may increasingly be designed to appeal to a broader, global audience as leisure phenomena of transnational significance.