Research Output
Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling
  The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using best-worst scaling to examine trade-offs between attribute information. An understanding of the most important informational attributes perceived by different consumer cohorts will enable more effective marketing on product packaging.

  • Date:

    10 July 2023

  • Publication Status:

    Unpublished

  • Funders:

    Edinburgh Napier Funded

Citation

麻豆社区

Naughton, P. (2023, July). Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling. Paper presented at 24TH AMS World Marketing Congress 2023, University of Kent - Canterbury, UK

Authors

Keywords

Plant Based Meat, Meat Reduction, Segmentation

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