Research Output
Consumer choice in the future: An illusion or the next marketing revolution?
  Taylor, S., Smith, S. and Lyon, P. (1995) Consumer choice in the future: An illusion or the next marketing revolution? In Consumer issues – strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies Conference, Manchester Metropolitan University, pp 353–374.

  • Date:

    11 October 1995

  • Publication Status:

    Published

  • Funders:

    University of Dundee

Citation

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Taylor, S., Smith, S., & Lyon, P. (1995). Consumer choice in the future: An illusion or the next marketing revolution?. In Consumer issues - strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies Conference, (353-374)

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