Research Output

Can a brand be conscientious? A study of consumer perceptions

Date:

18 December 2023
Publication Status:

Accepted
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/3632226 <p>Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). <i>Can a brand be conscientious? A study of consumer perceptions</i>. Presented at 17th Global Brand Conference, Edinburgh, UK</p>

Citation

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Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh, UK

Authors