The Fringe - my BFF. Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. My talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond. I will discuss my research where I interviewed consumers about their relationships with the Fringe. I discovered that the Fringe is viewed in numerous interpersonal terms, from casual, childhood and best friendships; to marriages and flings; and even in darker obsessive terms. My research also uncovered that many relationships with the Fringe are life-long, change over time, and can impact upon important life decisions. What does this tell us about ourselves and how we relate to something which is neither another human being nor a valued product, but an experience?
Skeptics on The Fringe 2017, Edinburgh Skeptics Â鶹ÉçÇø, Banshee Labyrinth, Edinburgh
15 August 2017
Research on the Ageing Workforce and Employers in Fife: Launch Event
The Bay Hotel, Kinghorn, Fife
15 August 2017
Business School Research Clinics 16-17 Closing Event
Craiglockhart 2/04
4 August 2017
Etika Pemasaraan Rokok di Indonesia (The Ethics of Tobacco Marketing Ethics in Indonesia)
Yogyakarta, Indonesia
19 July 2017
New Blood After Party - Graphic Design exhibition and party
Jujus, Old Truman Brewery, London
5 July 2017
Research in the School of Simulation and Visualisation at The Glasgow School of Art - School of Computing Seminar Series
Core44, room C44, Merchiston campus
28 June 2017
Free Range Afterparty - Photography exhibition and party
Jujus, Old Truman Brewery, London
23 June 2017
Centre for Social Informatics hosts Connecting People, Connecting Ideas symposium
Edinburgh
22 June 2017
‘Mapping Pilgrimage: Space and Place in the Stream-of-Consciousness Novel’
Merchiston B2 3.30-5pm
22 June 2017