Simone Kurtzke
simone kurtzke

Dr Simone Kurtzke

Lecturer

 0131 455 4714

  S.Kurtzke@napier.ac.uk

  

Biography

I鈥檓 a lecturer in Marketing at the Business School here at 麻豆社区, joining in 2019. Prior to that, I led Scotland鈥檚 first practice-based Master鈥檚 degree in Digital Marketing at Robert Gordon University. I鈥檝e worked in Marketing and the digital industry since 2002, including a year on behalf of Google at the Google Digital Garage in Edinburgh (2018-2019) and various digital and social media agencies. My PhD investigated online video, its production and distribution from 1998-2005 鈥 the area of 鈥榳eb 1.0鈥, just before the breakthrough of YouTube (2006) and the advent of social media.

I consider myself half academic / half practitioner, and my goal is to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry and business. My research interests are digital education and skills, small business marketing, and digital marketing

School

Research Groups

Research Areas

Esteem

Conference Organising Activity

  • Presented at Academy of Marketing Conference

 

External Examining/Validations

  • External Examiner Middlesex University / KMU Akademie & Management
  • Validator and Moderator
  • External Examiner

 

Fellowships and Awards

  • ENSA Excellence Awards - Best Lecturer (Marketing, Tourism & Languages)
  • Fellow of the Institute of Data & Marketing
  • FHEA Fellow of the Higher Education Academy
  • PRide Silver Award

 

Invited Speaker

  • Social Media Communications: Engagement, Content and Innovation
  • GDPR Scotland
  • Effective Digital Communications
  • Digital Skills for Graduates
  • Google Analytics for the Third Sector
  • Is my website working?

 

Membership of Professional Body

  • Associate Member of the Association for Learning Technology
  • Member of the Digital Analytics Association
  • Member of the Academy of Marketing

 

Reviewing

  • Journal of Marketing Education

 

Filter by

Date


26 results

Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method

Presentation / Conference
Kurtzke, S., & Brodie, J. (2023, December)
Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method. Presented at IFNTF 鈥淪ymposathon鈥, Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies

Teach AI - Interactive Workshops for AI Literacy in Marketing

Digital Artefact
Kurtzke, S. (2023)
Teach AI - Interactive Workshops for AI Literacy in Marketing. [Interactive workshops]

Contemporary and Emerging Content Marketing Trends

Book Chapter
Kurtzke, S. (2023)
Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. London: Routledge. https://doi.org/10.4324/9781003346500-12
As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how con...

A Conceptual Model of Parasocial Teaching Practice

Presentation / Conference
Kurtzke, S. (2023, July)
A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

How to embed Gen AI in Marketing Assessment

Other
Kurtzke, S. (2023)
How to embed Gen AI in Marketing Assessment. [Presentation]

Difference Fosters Democracy - AI Flattens Difference

Presentation / Conference Contribution
Kurtzke, S. (2023, April)
Difference Fosters Democracy - AI Flattens Difference. Presented at 2nd Joint Conference on Digital Learning & Teaching, Edinburgh

Small Tourism Firms鈥 Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland

Conference Proceeding
Setkute, J., & Kurtzke, S. (2022)
Small Tourism Firms鈥 Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students

Conference Proceeding
Kurtzke, S., & Setkute, J. (2022)
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?

Digital Artefact
Kurtzke, S. (2022)
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]

Analytics Capability in Marketing Education: A Practice-Informed Model

Journal Article
Kurtzke, S., & Setkute, J. (2021)
Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing edu...

Current Post Grad projects

Non-Napier PhD or MSc by Research supervisions

  • In search of digital marketing communications success: the case of oil and gas industry B2B SMEs