Biography
Dr. Naughton is a Lecturer in Marketing at Â鶹ÉçÇø. With a PhD in Food Marketing, he explores the intriguing world of consumer behavior, focusing on the choices we make about what we eat and drink. His research is driven by a passion for promoting healthy and sustainable eating habits. Dr. Naughton integrates his research expertise into his teaching, leading modules in Consumer Behaviour and Social Marketing. Additionally, he serves as the programme leader for the BA (Hons) Marketing Management.