Iain Macdonald
Iain Macdonald

Dr Iain Macdonald

Associate Professor

  I.Macdonald@napier.ac.uk

  

Biography

I have over 25 years of creative industry experience as an award winning television graphic designer at BBC Television, and as a film and commercials director at The Moving Picture Company.
I entered academia in 2010 joining Napier on the BDes Graphic Design programme. I was made Associate Professor in 2015. Between 2014-17 I was Programme Leader of MSc Creative Advertising and 2016-17 Head of Design Photography Advertising.

Between 2017 - 2018 I was an Associate Dean at London College of Communication, University of the Arts London. My role spanned a large portfolio of responsibilities at LCC and the Design School, then latterly the Screen School. The role exploited my industry expertise in VFX and animation to help develop the new programme portfolio in the Screen School. I was Creative Director of the Screen School public engagement programme in January 2018, 鈥楤eyond 2001: New Horizons鈥 that celebrated the Stanley Kubrick Archive at LCC. I was involved in curriculum development of Design courses, as well as cross-College initiatives for recruitment and progression, particularly courses that prepare students for under-graduate and post-graduate entry.

School

Research Groups

Research Areas

Esteem

Advisory panels and expert committees or witness

  • Curriculum Board of the National 麻豆社区 for Art & Design Education (NSEAD).

 

External Examining/Validations

  • MA Motion Graphics, Letterkenny Institute of Technology, Ireland
  • MA Graphic Moving Image, London College of Communication, University of the Arts London

 

Fellowships and Awards

  • Fellow of Royal 麻豆社区 of Arts
  • International Broadcast Designers Association Bronze 鈥楾V Dinners鈥
  • International Broadcast Designers Association Silvers 鈥楾aking Liberties鈥, 鈥楢rena鈥
  • BAFTA Nomination 鈥楶eople鈥檚 Century鈥
  • Senior Fellow of Higher Education Academy

 

Invited Speaker

  • 鈥楬yperrealism to Metamedium: how can television audience engagement be affected by different production techniques in channel and programme branding?鈥 Titles, Teasers and Trailers Conference, University of Edinburgh
  • 鈥楽hining the Light on the Cultural Aspects of Student Mobility: reflections on a cross-faculty collaborative project鈥. With Foster, M. and Firth, R. Teaching Fellows Conference, 麻豆社区
  • 鈥楽hifting the Focus鈥, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • 鈥業nterdisciplinary Methodologies in Different Cultures of Learning: Apples and Pears?鈥, with Firth, R., International Journal of Art & Design Education Conference, Liverpool
  • 鈥楲ooking East, learning through Art and Design processes鈥 with Firth R. International Journal of Art & Design Education Conference, Chester
  • 鈥楧igital gardens with real toads in them: the place of heritage media in a digital art and design education鈥. DRS CUMULUS International Conference for Design Education Researchers, Oslo, Norway
  • 鈥楻e-constructing 鈥淐ulture of Learning鈥 鈥 International Student Experiences in China and the UK鈥, with Firth, R., Foster, M. and Zhou, V. HEA Annual Conference, Aston University
  • 鈥楨xploring the Benefits and Challenges to Student Mobility 鈥 What do we Know About our Students鈥 Perceptions of Their Own and Host Culture of Learning鈥. With Foster, M. Learning, Teaching and Assessment Conference, 麻豆社区
  • 鈥楩ive go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.鈥 麻豆社区 of Research in Higher Education Conference, Newport, Wales
  • 鈥楾he New Television Graphic Designer: a new bricoleur?鈥 Transformations in Broadcasting Conference, Leeds
  • 鈥楾he Changing Technological and Commercial Environment for BBC Graphic Design鈥, Film and Media Conference, London
  • 鈥楬ow can design education develop intercultural competencies for professional practice and global citizenship?鈥 With MacLeod, M. DRS CUMULUS International Conference for Design Educators Conference, Milan, Italy
  • 鈥楽hifting the Focus: Listening to Students鈥, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • 鈥楬ow can design education develop intercultural competencies using critical approaches to global consumerism?鈥 With MacLeod, M. AIGA Design Educators Conference, York University, Toronto, Canada

 

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27 results

Stickers - Portfolio Artefact

Physical Artefact
MacLeod, M., & Macdonald, I. Stickers - Portfolio Artefact

)
MacLeod, M., & Macdonald, I. Stickers - Portfolio Artefact
Designing for social good framed within an ethical practice has a long tradition informed by the democratic philosophy of John Dewey, but more recently it has been acknowledge...

Learning from the locals: how can co-design support malaria education in a post-colonial environment?

Journal Article
MacLeod, M., & Macdonald, I. (2018)
Learning from the locals: how can co-design support malaria education in a post-colonial environment?. Design for Health, 2(1), 163-185. doi:10.1080/24735132.2018.1451676
Designing for social good framed within an ethical practice has a long tradition informed by the democratic philosophy of John Dewey, but more recently it has been acknowledge...

Learning From The Locals Stickers.

Book Chapter
MacLeod, M., & Macdonald, I. (2017)
Learning From The Locals Stickers. In S. Schrauwen, L. Roberts, & R. Wright (Eds.), Can Graphic Design Save Your Life?, (216-221). (2nd). London: Central Books
An international publication supporting an exhibition of the same name held at the Wellcome Trust in London. The book showcases a range of projects from international esteemed...

Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens

Journal Article
Macdonald, I., & MacLeod, M. (2018)
Design Education without Borders: How Students Can Engage with a Socially Conscious Pedagogy as Global Citizens. International Journal of Art and Design Education, 37(2), 312-324. doi:10.1111/jade.12117
This study examines the student experience of a third sector graphic design project in an international context. Inspired by a humanist and socially conscious perspective that...

Hybrid Practices in Moving Image Design

Book
Macdonald, I. (2016)
Hybrid Practices in Moving Image Design. (1). Palgrave Macmillan. doi:10.1007/978-3-319-41375-4
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of ...

Designing to engage a television audience: how are different media used in TV ident creation?

Journal Article
Macdonald, I. (2015)
Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Purpose鈥 The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...

Five Go To Mozambique.

Digital Artefact
Macdonald, I. (2015)
Five Go To Mozambique
In 2014 five Graphic Design students went to Mossuril, a remote coastal town in north east Mozambique. They had designed branding and marketing materials for two projects set ...

How can design education develop intercultural competencies for professional practice and global citizenship?

Conference Proceeding
Macdonald, I., & MacLeod, M. (2015)
How can design education develop intercultural competencies for professional practice and global citizenship?.
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

How can design education develop intercultural competencies for professional practice and global citizenship?

Presentation / Conference
MacLeod, M., & Macdonald, I. (2015, June)
How can design education develop intercultural competencies for professional practice and global citizenship?. Paper presented at Virtuous Circle: Summer Cumulus Conference 2015
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

How can design students develop intercultural competencies using critical approaches to global consumerism?

Conference Proceeding
Macdonald, I. & MacLeod, M. (2015)
How can design students develop intercultural competencies using critical approaches to global consumerism?
Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Ra...

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