Ellis Urquhart
ellis urquhart

Dr Ellis Urquhart PhD, PgCert, BA (Hons), SFHEA, SEDA

Lecturer

Biography

Dr Ellis Urquhart is a Lecturer in Tourism & Hospitality Services and the MSc Programme Leader for the Tourism Suite within the Business School at Âé¶¹ÉçÇø, UK. Ellis also acts as the Business School Academic Lead for Student Engagement and Retention.

He joined the subject-group as a lecturer in August 2018 prior to which he held various fixed term learning and teaching contracts during his PhD at the institution. He specialises in visitor attraction management, co-creative experience design and technological mediation in the heritage sector and the wider attraction environment. Ellis teaches tourism management at both Undergraduate and Postgraduate levels at Âé¶¹ÉçÇø in addition to overseas programmes delivered in Switzerland, Singapore, Macau and Hong Kong. He currently reviews for a range of tourism publications and has recently sat on the editorial board of the Journal of Tourism Futures.

Ellis is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His PhD supervisory team included Professor Anna Leask (Director of Studies), Dr Ivana Rihova and Dr Shuna Marr.

Ellis' research focusses on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience. His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events. Ellis has appeared at a number of internationally recognised conferences and contributes to various academic publications.

Ellis was awarded Senior Fellowship status by AdvanceHE based on his leadership of learning and teaching activity and is a member of the Association of Learner Development in Higher Education (ALDinHE). Ellis holds a PG Cert in Learning, Teaching & Assessment Practice in Higher Education and was awarded a Santander IE Best Practices in Digital Education for Teachers Scholarship in 2020 to develop skills in online learning and teaching practice. Ellis acts as an External Examiner for London Metropolitan University's MSc Aviation franchise programme in Sri Lanka. In 2020, Ellis was awarded the Best Lecturer in Marketing, Tourism & Languages at the ENSA Excellence Awards voted by students. Ellis was also the recipient of the 2023 Above & Beyond Award for Outstanding Student Experience nominated by peers across Âé¶¹ÉçÇø.

Prior to entering Higher Education, Ellis has held a number of operational roles in Scottish visitor attractions including Our Dynamic Earth, Edinburgh Zoo and a recent appointment at The Palace of Holyroodhouse.

Ellis currently leads the following modules:
TSM09126 Global Service Management
TSM08106 Visitor Attraction Management

Ellis also leads the following programmes:
MSc International Tourism Destination Management
MSc International Heritage and Cultural Tourism Management

Esteem

Advisory panels and expert committees or witness

  • Member: Scottish Tertiary Enhancement Programme (STEP) Steering Group, Âé¶¹ÉçÇø
  • Tourism Expert Consultant for Tourable Technologies

 

Conference Organising Activity

  • Organising Committee: Innovation and technology for health and social impacts. Interdisciplinary networking event, ENU
  • Association for Tourism in Higher Education Conference Presentation: 'Pivoting to the virtual space: Reflections from an airline management simulation module'
  • PhD Research Presentation: Âé¶¹ÉçÇø Business School Annual Research Conference
  • ENTER, January 2017, Rome, PhD Colloquium Presenter
  • Association for Tourism in Higher Education, October 2015, Oxford, PhD Colloquium Presenter
  • Interim PhD Research Presentation: Âé¶¹ÉçÇø Business School Annual Research Conference

 

Editorial Activity

  • Editorial Board Member: Journal of Tourism Futures

 

External Examining/Validations

  • Academic Peer - Validation for the MA Screenwriting (Global Online) programme, Âé¶¹ÉçÇø, School of Arts and Creative Industries
  • External Academic: BA (Hons) Airline & Airport Management (top-up), Newcastle College University Centre, Validation Event
  • Academic Peer - Validation for the MSc Public Health programme, Âé¶¹ÉçÇø, School of Health & Social Care
  • London Metropolitan University/NEXT: MSc External Examiner for Tourism, MBA & Aviation programmes Sri Lanka

 

Fellowships and Awards

  • Senior Fellow on Advance HE
  • Certified Management and Business Educator (CMBE), Chartered Association of Business Schools
  • SEDA Recognised Teacher
  • Awarded Santander IE Best Practices in Digital Education for Teachers Scholarship
  • Best Lecturer in Marketing, Tourism & Languages, ENSA Excellence Awards
  • Teaching Fellow
  • Fellow of the Higher Education Academy
  • ENUBS Research Excellence Award (Second year poster)
  • ENUBS Research Excellence Award (First Year Presentation)
  • Âé¶¹ÉçÇø 50th Anniversary PhD Scholarship

 

Invited Speaker

  • Guest Sandpit Facilitator: Innovation and technology for health and social impacts, Âé¶¹ÉçÇø
  • 'When retention works: A positive trip through the student journey', Presentation at ENU People and Student Services Away Day
  • Stewart's Melville College, Edinburgh S5 Career Day: Invited talk on careers in academia and research
  • ENU Researcher Skills Forum ' Career Planning and Job Hunting Strategies': Invited Panel Member
  • Invited talk: Online learning and teaching showcase (ENU)
  • Panel member 'Gaining HEA Fellowship as a Postgraduate Research Student': Âé¶¹ÉçÇø
  • Panel member 'Debunking the Viva Voce Examination': Âé¶¹ÉçÇø Business School Annual Research Conference
  • Edinburgh Napier Tourism Research Group Seminar: The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions
  • Association for Tourism in Higher Education, Edinburgh, December 2014, Invited Panel Member

 

Media Activity

  • Expert Commentary for The Courier: 'Future Opportunities for Dundee Airport'
  • STV News (National): Expert Commentary Interview on the failure of FlyBe
  • STV News (National): Lifting of quarantine restrictions and impact on Scottish tourism
  • STV (National) News Interview: Airline Consolidation Post-Covid
  • STV News (National)- The proposed travel quarantine and its impact on European airlines
  • STV News (North): Expert Commentary Interview on Airline Management
  • STV (National) News Interview: The state of the airline industry and Covid-19

 

Membership of Professional Body

  • Affiliate Member: UK Advising and Tutoring (UKAT)
  • Member of the Association of Learner Development in Higher Education (ALDinHE)
  • Member of International Federation for IT and Travel & Tourism (IFITT)
  • Member of Scottish Museums Federation

 

Public/Community Engagement

  • Stewart Melville's S5 Careers Day: Invited presentation on 'Careers in academia and research'
  • Knight at the Castle: Evaluation Team

 

Reviewing

  • Journal Reviewing: Tourism Management Perspectives
  • Journal Reviewing: Arts and the Market
  • Journal Reviewing - Current Issues in Tourism

 

Date


13 results

From the active classroom to active assessment: a student-centred approach enhancing career readiness and creativity

Presentation / Conference Contribution
Urquhart, E., & Urie, G. (2025, May)
From the active classroom to active assessment: a student-centred approach enhancing career readiness and creativity. Paper presented at Council for Hospitality Management Education Conference (CHME) 2025, University of Essex, UK
This paper reflects on innovative assessment practice on an undergraduate tourism and hospitality module. Following an extensive redesign to adopt an active learning and dialo...

Aligning AoL Competencies with Authentic Assessment Practices

Presentation / Conference Contribution
Urquhart, E. (2025, May)
Aligning AoL Competencies with Authentic Assessment Practices. Presented at AACSB Assessment and AoL Conference, King's College, London
The session will consider the growing trend in higher education institutions in implementing authentic assessment practices within their taught provision. The session seeks to...

Hybrid Servicescapes in Tourism and Hospitality

Book Chapter
Urquhart, E. (in press)
Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality. Palgrave Macmillan
Despite being 30 years since the publication of Bitner’s (1992) seminal article, the servicescape concept remains central to the marketing and management of tourism and hospit...

Interpretative Tools

Book Chapter
Urquhart, E. (2022)
Interpretative Tools. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing
The entry focusses on a central activity, not only for visitor attractions, but for other leisure, tourism and destinations environments. Interpretation involves a variety of ...

Future trajectories for automated tourism and hospitality services

Book Chapter
Urquhart, E. (in press)
Future trajectories for automated tourism and hospitality services. In S. Ivanov, & C. Webster (Eds.), Future tourism in a robot-based economy. Bristol: Channel View

Interpretation at heritage sites: Culloden Battlefield, UK

Book Chapter
Urquhart, E. (2022)
Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). London: Routledge. https://doi.org/10.4324/9781003041948-28
This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and is...

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Thesis
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis)
Âé¶¹ÉçÇø. Retrieved from http://researchrepository.napier.ac.uk/Output/2090670
As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as...

Technological mediation in the future of experiential tourism

Journal Article
Urquhart, E. (2019)
Technological mediation in the future of experiential tourism. Journal of Tourism Futures, 5(2), 120-126. https://doi.org/10.1108/jtf-04-2019-0033
Purpose – This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in techno...

Going full circle: The journey from Undergraduate to Postgraduate Research and into Lectureship at Âé¶¹ÉçÇø

Other
Urquhart, E. (2019)
Going full circle: The journey from Undergraduate to Postgraduate Research and into Lectureship at Âé¶¹ÉçÇø
No abstract available.

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